La Fortuna Latina market

For authentic Mexican, Central and South American groceries in Richmond, La Fortuna Latina market is here to help. Our carnicería is the heart of the store, with fresh meat cut the way you want it, and our produce is chosen with care, so you'll find vegetables and fresh staples you can count on.

Shoppers come to us for the tomatillos that arrive already husked, the tortillas, and a wide range of Latin American pantry items. Our team is friendly and helpful across the market, the taquería and the butcher counter alike.

We're proud to serve families across Richmond and the wider East Bay who want quality and a true taste of home.

Stop by the market to find your favorites, and let our staff help you pick out exactly what you need.