Irrational Labs

At Irrational Labs, we help San Francisco businesses in the Mission and across the city understand how real people make decisions, so their marketing reaches the customers it was meant for. We are a marketing consultancy that applies behavioral science to the way companies attract, persuade and retain customers.

Our work starts with research into what your audience actually does, rather than what we assume they do, and then turns those insights into practical changes to your messaging, pricing and websites. We work with local teams in the Mission and beyond across the Bay Area, from startups finding their first customers to established brands looking to improve results from campaigns they already run.

Every engagement is built around measurable goals, with clear reasoning behind each recommendation so your team understands why a change should work. We believe good marketing should feel honest and useful to the people receiving it, and that principle guides everything we do.

To learn how we can help your business, visit our website and get in touch.